Introduction
Document purpose and scope
Integration of a web analytics solution as a mean of understanding userbehaviourwith the goal of optimizing web usage.
Collaborators
Business Department
Development Department
Testing and Support Departments
Definitions, acronyms and abbreviation
DNT (Do Not Track): HTTP header field that requests that a web application disable either its tracking or cross-site user tracking of an individual user.
References
Overview
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Piwik was selected as a tool of choice for the purposes of this project. Event tracking is among the vast list of its features.
Specifications
Create "Business requirements" Create "Software requirements" Create "Design requirements" Create test plan